Is “YouTube” telling or selling you something? Tobacco content on the YouTube video-sharing website: Table 1
Tobacco ControlPublished 1 June 2007Open access
Becky Freeman, Simon Chapman
Citations280
SJR quartileQ1
SJR score2.31
SNIP1.65
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ObjectiveStudy objective
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TL;DR
It is both timely and critical to examine tobacco marketing in the Web 2.0 era, particularly in websites that appeal to youth and young adults, the same target population for tobacco companies.
Abstract
YouTube video-sharing website
Keywords
Social SciencesComputer Science
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