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The Effectiveness of Self-Administered Questionnaires

Journal of Marketing ResearchPublished 1 August 1965
Seymour Sudman, Andrew M. Greeley, Leonard Pinto
Citations28
SJR quartileQ1
SJR score6.96
SNIP2.42

TL;DR

The costs and cooperation rates of alternative methods attempted in an NORC experiment are described, and the responses for the self-administered questionnaire and the personal interview are compared.

Abstract

The use of self-administered questionnaires in conjunction with personal interviews is an efficient data collection procedure which achieves a high cooperation rate, especially from teen-agers. This article describes the costs and cooperation rates of alternative methods attempted in an NORC experiment, and compares the responses for the self-administered questionnaire and the personal interview.

Keywords

Social Sciences