Store Location and Store Assessment Research
Generate an AI Snapshot to get a quick, structured summary of this paper.
A concise AI-generated summary of the paper will appear here once you click Generate AI Snapshot.
Abstract
THE RETAIL SETTING. Trends in Retailing and Consumer Behaviour. The Urban Pattern of Retailing. The Impact of the Development Process. THE STATISTICAL BASE. General Sources of Information. Developing a Strategic Planning Data Base. Market Appraisals (B. Epstein). Site Appraisals (W. Snow and K. Scott). METHODOLOGY AND TECHNIQUES. Store Location Strategies (J. Mercurio). Store Assessment Procedures (M. Simmons). Traditional Methods of Sales Forecasting (G. Drummey). Modern Methods of Sales Forecasting. Evaluating Retail Trading Performances (D. Mock and K. Jones). Concluding Comments (D. Rogers). References. Index.