Beyond External Validity
Journal of Consumer ResearchPublished 1 June 1983
Bobby J. Calder, Lynn W. Phillips, Alice M. Tybout
Citations162
SJR quartileQ1
SJR score8.56
SNIP3.32
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Abstract
Bobby J. Calder, Lynn W. Phillips, Alice M. Tybout; Beyond External Validity, Journal of Consumer Research, Volume 10, Issue 1, 1 June 1983, Pages 112–114,
Keywords
Arts and HumanitiesEconomics, Econometrics and FinanceBusiness, Management and Accounting
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