The Market for Generic Brand Grocery Products: A Review and Extension
Journal of MarketingPublished 1 January 1984
Martha R. McEnally, Jon M. Hawes
Citations46
SJR quartileQ1
SJR score13.39
SNIP5.22
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Abstract
This article reviews the demographic and psychographic characteristics of the market for generic brand grocery products. The results of an examination of panel data relating to the purchase behavior for generics are also presented. The implications of the research for marketing practice are discussed.
Keywords
Business, Management and Accounting
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