The Role of CSR in the Corporate Identity of Banking Service Providers
Journal of Business EthicsPublished 17 October 2011
Andrea Pérez, Ignacio Bosque
Citations160
SJR quartileQ1
SJR score3.04
SNIP3.01
Generate an AI Snapshot to get a quick, structured summary of this paper.
Study Snapshot
ObjectiveStudy objective
MethodsResearch methodology
PopulationPopulation studied
Sample sizeSample sizes
OutcomesStudy outcomes here
ResultsStudy results comes here
LimitationsResearch study limitations comes here
A concise AI-generated summary of the paper will appear here once you click Generate AI Snapshot.
Abstract
Corporate image, Corporate identity, Corporate social responsibility, Corporate communication, Case study, Banking industry,
Keywords
Business, Management and Accounting
Case Study Research: Design and Methods
74,912 Citations1984Robert K. Yin
Strategic management a stakeholder approach
23,424 Citations1984R. Edward Freeman
Evaluation & Research in EducationCase study research: design and methods
21,946 Citations2011Simon Phelan
Throughout this text, the authors have successfully provided many practical, relevant recommendations that would benefit researchers currently developing a literature review.
Choice Reviews OnlineQualitative research practice: a guide for social science students and researchers
10,663 Citations2003Jane Ritchie
Academy of Management ReviewA Three-Dimensional Conceptual Model of Corporate Performance
7,992 Citations1979Archie B. Carroll
Strategic DirectionStrategy and society: the link between competitive advantage and corporate social responsibility
7,476 Citations2007Michael E. Porter, Mark Kramer
A fundamentally new way is proposed to look at the relationship between business and society that does not treat corporate growth and social welfare as a zero-sum game and introduces a framework that individual companies can use to identify the social consequences of their actions.
International Journal of Operations & Production ManagementCase research in operations management
3,981 Citations2002Chris Voss, Nikos Tsikriktsis +1 more
Journal of MarketingThe Company and the Product: Corporate Associations and Consumer Product Responses
3,282 Citations1997Tom J. Brown, Peter A. Dacin
Academy of Management JournalKEEPING AN EYE ON THE MIRROR: IMAGE AND IDENTITY IN ORGANIZATIONAL ADAPTATION.
2,885 Citations1991Jane E. Dutton, Janet M. Dukerich
International Journal of Management ReviewsMaximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication
2,530 Citations2010Shuili Du, CB Bhattacharya +1 more
Journal of Business ResearchThe impact of perceived corporate social responsibility on consumer behavior
2,017 Citations2005Karen L. Becker-Olsen, B. Andrew Cudmore +1 more
Journal of the Academy of Marketing ScienceCorporate Social Responsibility and Marketing: An Integrative Framework
1,846 Citations2004Isabelle Maignan, O. C. Ferrell
Accounting Organizations and SocietyManaging Public Impressions: Environmental Disclosures in Annual Reports
1,785 Citations1998Dean Neu, Hussein A. Warsame +1 more
Journal of MarketingCause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy
1,729 Citations1988P. Rajan Varadarajan, Anil Menon
Research Methods in Business Studies: A Practical Guide
1,652 Citations1995Pervez Ghauri, Kjell Grønhaug
Journal of Operations ManagementBuilding operations management theory through case and field research
1,646 Citations1998Jack R. Meredith
This paper documents the advantages and rigor of case/field research and argues that these methods are preferred to the more traditional rationalist methods of optimization, simulation, and statistical modeling for building new operations management theories.
Journal of Consumer MarketingThe myth of the ethical consumer – do ethics matter in purchase behaviour?
1,621 Citations2001Marylyn Carrigan, Ahmad Attalla
Business Ethics A European ReviewCorporate social responsibility communication: stakeholder information, response and involvement strategies
1,610 Citations2006Mette Morsing, Majken Schultz
Academy of Management JournalTALKING TRASH: LEGITIMACY, IMPRESSION MANAGEMENT, AND UNSYSTEMATIC RISK IN THE CONTEXT OF THE NATURAL ENVIRONMENT.
1,473 Citations2004Pratima Bansal, Iain J. Clelland
Academy of Management ReviewBetter Stories and Better Constructs: The Case for Rigor and Comparative Logic
1,376 Citations1991Kathleen M. Eisenhardt
Medical Entomology and ZoologyCase Study Methods
1,241 Citations1993Jacques Hamel, Stéphane Dufour +1 more
European Journal of MarketingCorporate identity, corporate branding and corporate marketing ‐ Seeing through the fog
1,103 Citations2001John M.T. Balmer
Journal of Business EthicsCorporate Communication and Impression Management – New Perspectives Why Companies Engage in Corporate Social Reporting
1,095 Citations2000Reggy Hooghiemstra
California Management ReviewCorporate Social Responsibility: Whether or How?
1,072 Citations2003N. Craig Smith
Journal of Consumer MarketingThe influence of firm behavior on purchase intention: do consumers really care about business ethics?
1,067 Citations1997Elizabeth H. Creyer
Human RelationsThe Dynamics of Organizational Identity
1,025 Citations2002Mary Jo Hatch, Majken Schultz
Journal of Consumer PsychologyWhen Is Honesty the Best Policy? The Effect of Stated Company Intent on Consumer Skepticism
967 Citations2003Mark R. Foreh, Sonya A. Grier
Journal of AdvertisingCONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive
923 Citations2004Nora J. Rifon, Sejung Marina Choi +2 more
Medical Entomology and ZoologyQualitative Research for Nurses
805 Citations1996Immy Holloway, Stephanie Wheeler
Accounting Organizations and SocietyThe language of US corporate environmental disclosure
790 Citations2009Charles H. Cho, Robin W. Roberts +1 more
PubMedA framework for marketing image management.
787 Citations1991H Barich, Philip Kotler
The concept of "marketing image" is introduced and a system of image management is described: designing a study, collecting data, analyzing image problems, modifying the image, and tracking responses to that image.
European Journal of MarketingCorporate identity: the concept, its measurement and management
784 Citations1997Cees B.M. Van Riel, John M.T. Balmer
Medical Entomology and ZoologyPrinciples of Corporate Communication
771 Citations1995van C.B.M. Riel, B M Cees
Sage eBooksThe Sage handbook of organizational communication : advances in theory, research, and methods
729 Citations2001Fredric M. Jablin, Linda L. Putnam
Qualitative Market Research An International JournalValidity and reliability tests in case study research: a literature review with “hands‐on” applications for each research phase
710 Citations2003Andreas Riege
An argument for the case study method in marketing research is presented, examining various criteria for judging the quality of the method and highlighting various techniques, which can be addressed to achieve objectivity, and rigorous and relevant information for planning to marketing actions.
Essentials of Corporate Communication
663 Citations2007Cees B.M. Van Riel, Charles J. Fombrun
Journal of MarketingCompany Advertising with a Social Dimension: The Role of Noneconomic Criteria
634 Citations1996Minette E. Drumwright
Public Relations ReviewSocial responsibility and corporate web pages: Self-presentation or agenda-setting?
585 Citations1998Stuart L. Esrock, Greg Leichty
Journal of MarketingCause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy
578 Citations1988P. Rajan Varadarajan, Anil Menon
Journal of Consumer PsychologyCorporate Sponsorships of Philanthropic Activities: When Do They Impact Perception of Sponsor Brand?
557 Citations2003Satya Menon, Barbara E. Kahn
Journal of MarketingHere's the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising
551 Citations1993Richard W. Pollay, Banwari Mittal
Industrial Marketing ManagementManaging your corporate images
551 Citations1986Grahame R. Dowling
A model of the corporate image formation process and a set of guidelines to modify these images are presented and it is shown how to measure and change those factors on which they are based.
Journal of Communication ManagementDo consumers really care about corporate responsibility? Highlighting the attitude—behaviour gap
548 Citations2000Emma Boulstridge, Marylyn Carrigan
Journal of Communication ManagementCorporate responsibility: The communication challenge
542 Citations2004Jenny Dawkins
Journal of Business EthicsCorporate Social and Financial Performance: An Investigation in the U.K. Supermarket Industry
536 Citations2001Geoff Moore
Journal of Marketing ManagementA new approach to the corporate image management process
519 Citations1989P. S. B. Shee, Russell Abratt
Journal of the Academy of Marketing ScienceProduct-, Corporate-, and Country-Image Dimensions and Purchase Behavior: A Multicountry Analysis
467 Citations2004Ming‐Huei Hsieh, Shan L. Pan +1 more
Journal of Business Ethics“I Need You Too!” Corporate Identity Attractiveness for Consumers and The Role of Social Responsibility
436 Citations2006Longinos Marin, Salvador Ruíz de Maya
Journal of Public Relations ResearchCorporate Social Responsibility Practices, Corporate Identity, and Purchase Intention: A Dual-Process Model
419 Citations2005Prabu David, Susan L. Kline +1 more
European Journal of MarketingTowards a framework for managing corporate identity
387 Citations1997Nigel Markwick, Chris Fill
Journal of Consumer MarketingThe company‐cause‐customer fit decision in cause‐related marketing
383 Citations2006Shruti Gupta, Julie Pirsch
Journal of Business EthicsCorporate Environmental Disclosure: Contrasting Management's Perceptions with Reality
370 Citations2004Denis Cormier, Irene M. Gordon +1 more
Management DecisionUnderstanding the influence of corporate social responsibility on corporate identity, image, and firm performance
367 Citations2010Sebastian Arendt, Malte Brettel
Corporate Reputation ReviewDefining the Corporate Identity Construct
336 Citations2002T.C. Melewar, Elizabeth K. Jenkins
European Journal of MarketingIdentity based views of the corporation
331 Citations2008John M.T. Balmer
European Journal of MarketingSeven dimensions of corporate identity
330 Citations2006T.C. Melewar, Elif Karaosmanoğlu
Internet ResearchThe influence of corporate image on consumer trust
329 Citations2005Carlos Flavián, Miguel Guinalíu +1 more
The results obtained show that in distribution through traditional channels no significant differences exist in the intensity of the effect of the image on trust in terms of the relationship duration, which shows that corporate image becomes a key tool for the management of trust in financial services distribution.
Journal of MarketingCompany Advertising with a Social Dimension: The Role of Noneconomic Criteria
323 Citations1996Minette E. Drumwright
Journal of Management StudiesFIELD RESEARCH METHODS IN STRATEGIC MANAGEMENT: CONTRIBUTIONS TO THEORY BUILDING AND TESTING*
321 Citations1994Charles C. Snow, James B. Thomas
The overall conclusion is that field research methods will continue to be used heavily to develop strategy theory, however, certain conditions must be met to maximize the contribution of field methods to strategy research.
Investigación de mercados
309 Citations1988Lucio Moncayo M.
California Management ReviewCorporate Reputations: Should You Compete on Yours?
296 Citations2004Grahame R. Dowling
European Journal of MarketingCorporate identity and corporate image revisited ‐ A semiotic perspective
290 Citations2001Lars Thøger Christensen, Søren Askegaard
Journal of International EntrepreneurshipThe Born-Global Phenomenon: A Comparative Case Study Research
289 Citations2005Alex Rialp, Josep Rialp Criado +2 more
International Journal of Bank MarketingCorporate social responsibility and bank customer satisfaction
270 Citations2008Lynette M. McDonald, Sharyn Rundle‐Thiele
Journal of Business EthicsAn Ethical Framework for the Marketing of Corporate Social Responsibility
262 Citations2008Bert van de Ven
Corporate Communications An International JournalAdvertising corporate social responsibility initiatives to communicate corporate image
256 Citations2009Alan Pomering, Lester W. Johnson
International Journal of Bank MarketingCustomer expectations of CSR, perceived service quality and brand effect in Thai retail banking
247 Citations2009Yaowalak Poolthong, Rujirutana Mandhachitara
Journal of Business EthicsCorporate Social Responsibility: Views from the Frontline
240 Citations2006Lisa Whitehouse
Corporate reputations : strategies for developing the corporate brand
223 Citations1994Grahame R. Dowling
El análisis de contenido
219 Citations1986Laurence Bardin, César Augusto Hernández Suárez
Business Ethics QuarterlyThe Perceived Role of Ethics and Social Responsibility: A Study of Marketing Professionals
207 Citations2003Scott J. Vitell, Joseph G. P. Paolillo +1 more
Corporate GovernanceExecutive and management attitudes towards corporate social responsibility in Malaysia
191 Citations2002Zabid Abdul, Saadiatul Ibrahim
Harvard business reviewCauses and effects.
190 Citations2003Carol L Cone, Mark Feldman +1 more
Cause branding is a way to turn the obligations of corporate citizenship into a valuable asset and, when the cause is well chosen, the commitment genuine, and the program well executed, the cause helps the company and the company helps the cause.
Data Archiving and Networked Services (DANS)Essentials of Corporate Communication
189 Citations2006Cees B.M. Van Riel, Charles J. Fombrun
European Journal of MarketingDeriving an operational measure of corporate identity
187 Citations1997Johan van Rekom
Corporate Reputation ReviewCorporate Associations in Marketing: Antecedents and Consequences
179 Citations1998Tom J. Brown
Journal of Consumer MarketingThe effects of corporate brand attributes on attitudinal and behavioural consumer loyalty
172 Citations2007Tatiana Anisimova
Journal of Business EthicsCorporate Philanthropy in the U.K. 1985–2000 Some Empirical Findings
171 Citations2002David Campbell, Geoff Moore +1 more
Journal of Financial Services MarketingThe effect of corporate social responsibility on the branding of financial services
167 Citations2002Michel Ogrizek
International Journal of Bank MarketingThe role of bank image for customers versus non‐customers
147 Citations2009Rafael Bravo, Teresa Montaner Gutiérrez +1 more
Corporate Communications An International JournalManaging corporate identity: an integrative framework of dimensions and determinants
147 Citations2003Joep Cornelissen, Wim Elving
Journal of Marketing ManagementPower Imbalance in UK Agri-Food Supply Channels: Learning to Live with the Supermarkets?
139 Citations2005Martin Hingley
Australasian Marketing Journal (AMJ)Constructing a Corporate Social Responsibility Reputation Using Corporate Image Advertising
139 Citations2009Alan Pomering, Lester W. Johnson
Research Repository at University College Dublin (University College Dublin)Discretionary Disclosure Strategies in Corporate Narratives: Incremental Information or Impression Management?
136 Citations2008Doris M. Merkl‐Davies, Niamh Brennan
European Journal of MarketingUnderstanding corporate identity: the French school of thought
129 Citations1997Bertrand Moingeon, Bernard Ramanantsoa
Corporate Reputation ReviewEmployee Participation in CSR and Corporate Identity: Insights from a Disaster-Response Program in the Asia-Pacific
122 Citations2009Mark Chong
International Journal of Operations & Production ManagementResearch methods for the empirical investigation of the process of formation of operations strategy
117 Citations2001David Barnes
Five possible methodologies that might be used within case studies of the process of formation of operations strategy (ethnography, interviews, strategy charting, questionnaires and documentation) are critically reviewed and assessed.
Journal of Business EthicsCriteria for Evaluating the Legitimacy of Corporate Social Responsibility
106 Citations1997Moses L. Pava, Joshua Krausz
Journal of Brand ManagementCorporate communications, identity and image: A research agenda
102 Citations2006Elif Karaosmanoğlu, T.C. Melewar
Journal of Business EthicsCorporate Ethical Policies in Large Corporations in Argentina, Brazil and Spain
95 Citations2005Domènec Melé, Patricia Debeljuh +1 more
Corporate Communications An International JournalGreening corporate identity: CSR online corporate identity reporting
93 Citations2009Deborah Rolland, Jana O’Keefe Bazzoni
Corporate Communications An International JournalThe role of communication and visual identity in modern organisations
88 Citations2006T.C. Melewar, Kara Bassett +1 more
Accounting ForumFirms' Disclosure Reactions to Major Social Incidents: Australian Evidence
80 Citations2000Craig Deegan, Michaela Rankin +1 more
Corporate and Organizational Identities
75 Citations2002
Corporate Communications An International JournalUnderstanding the meaning of corporate identity: a conceptual and semiological approach
65 Citations2007Babasola Olutayo Otubanjo, T.C. Melewar
Australasian Marketing Journal (AMJ)The Reputation of the Corporate Social Responsibility Industry in Australia
63 Citations2009Rachael A. Truscott, Jennifer L. Bartlett +1 more
Corporate Social Responsibility and Environmental ManagementCollective ideals and practices in sustainable development: managing corporate identity
55 Citations2008Jakob Lauring, Christa Thomsen
AgEcon Search (University of Minnesota, USA)Consumers’ evaluations of socially responsible activities in retailing
53 Citations2003Erica van Herpen, J.M.E. Pennings +4 more
…