New product management
Published 1 January 1997
S. Kenwell
Citations163
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Abstract
In 1996, Nissan launched the new Primera automobile into the European market; it will be followed in early 1998 by the estate version and in 2000 a third model, the Almera successor will be introduced to the Sunderland site (UK). This presentation focuses on this programme and outlines how Nissan in Europe is planning to manage the introduction of their most ambitious project to date. The presentation focuses on the role of the manufacturing plant within its vehicle development programme. (2 pages)