The impact of online user reviews on hotel room sales
International Journal of Hospitality ManagementPublished 22 July 2008
Qiang Ye, Rob Law, Bin Gu
Citations1,260
SJR quartileQ1
SJR score2.73
SNIP2.59
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Abstract
Despite hospitality and tourism researchers' recent attempts on examining different aspects of online word-of-mouth [WOM], its impact on hotel sales remains largely unknown in the existing literature. To fill this void, we conduct a study to empirically investigate the impact of online consumer-generated reviews on hotel room sales. Utilizing data collected from the largest travel website in China, we develop a fixed effect log-linear regression model to assess the influence of online reviews on the number of hotel room bookings. Our results indicate a significant relationship between online consumer reviews and business performance of hotels.
Keywords
Social SciencesBusiness, Management and Accounting
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