Quick and easy choice sets: Constructing optimal and nearly optimal stated choice experiments
International Journal of Research in MarketingPublished 29 November 2005
Deborah J. Street, Leonie Burgess, Jordan J. Louviere
Citations548
SJR quartileQ1
SJR score3.87
SNIP2.47
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Abstract
In this paper we compare a number of common strategies for constructing discrete choice experiments. Two of the strategies, including one based on theoretical constructions for optimal discrete choice experiments, produce designs that are better than those that come about from random grouping and from using the LMA construction. A simple account of this theoretical construction is given.
Keywords
Decision SciencesEconomics, Econometrics and FinanceBusiness, Management and Accounting
Stated choice methods analysis and applications
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