Alcohol advertising and youth.
Journal of Studies on Alcohol SupplementPublished 1 March 2002
Henry Saffer
Citations121
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TL;DR
The results of this review suggest that advertising does increase consumption, but increased counteradvertising, rather than new advertising bans, appears to be the better choice for public policy.
Abstract
These findings indicate that increased counteradvertising, rather than new advertising bans, appears to be the better choice for public policy. It is doubtful that the comprehensive advertising bans required to reduce advertising would ever receive much public support. New limited bans on alcohol advertising might also result in less alcohol counteradvertising. An important topic for future research is to identify the counteradvertising themes that are most effective with youth.
Keywords
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