Effect of a promotional campaign on heart-healthy menu choices in community restaurants
Journal of the American Dietetic AssociationPublished 1 March 2004
Catherine Fitzgerald, Srimathi Kannan, Sharon Sheldon, Kim A. Eagle
Citations42
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TL;DR
It is indicated that dietetics professionals must continue to develop strategies to promote heart-healthy food choices in community restaurants as a trend toward a slight increase in heart- healthy menu item selections is shown.
Abstract
The research question examined in this study was: Does a promotional campaign impact the sales of heart-healthy menu items at community restaurants? The 8-week promotional campaign used professionally developed advertisements in daily and monthly print publications and posters and table tents in local restaurants. Nine restaurants tracked the sales of selected heart-healthy menu items and comparable menu items sold before and after a promotional campaign. The percentage of heart-healthy items sold after the campaign showed a trend toward a slight increase in heart-healthy menu item selections, although it was not statistically significant. This study and others indicate that dietetics professionals must continue to develop strategies to promote heart-healthy food choices in community restaurants.
Keywords
PsychologyMedicineBusiness, Management and Accounting
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