The Development of Facebook's Competitive Advantage for Brand Awareness
Procedia Economics and FinancePublished 1 January 2015Open access
Δαμιανός Π. Σακάς, Dimitrios Κ. Nasiopoulos, Androniki Kavoura
Citations20
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TL;DR
A dynamic model of the simulation system associated with the stock of online communication and customer engagement, the increase of users and the geographic connection that social media provide is described.
Abstract
The paper aims to examine the development of competitive advantage in Facebook for brand awareness. The paper describes a dynamic model of the simulation system associated with the stock of online communication and customer engagement, the increase of users and the geographic connection that social media provide.
Keywords
Social SciencesDecision SciencesBusiness, Management and Accounting
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