Electronic Channels of Distributions: Challenges and Solutions for Hotel Operators
Florida International University Digital Commons (Florida International University)Published 1 January 2006Open access
Pearl Brewer, Andrew Hale Feinstein, Billy Bai
Citations24
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Abstract
This paper addresses the issues of hotel operators identifying effective means of allocating rooms through various electronic channels of distribution. Relying upon the theory of coercive isomorphism, a think tank was constructed to identify and define electronic channels of distribution currently being utilized in the hotel industry. Through two full-day focus groups consisting of key hotel electives and industry practitioners, distribution channels wen identified as were challenges and solutions associated with each.
Keywords
Business, Management and Accounting
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