Application of data mining techniques in the on‐line travel industry
Marketing Intelligence & PlanningPublished 8 February 2008
Pongsak Hoontrakul, Sunil Sahadev
Citations19
SJR quartileQ2
SJR score1.25
SNIP1.41
Generate an AI Snapshot to get a quick, structured summary of this paper.
Study Snapshot
ObjectiveStudy objective
MethodsResearch methodology
PopulationPopulation studied
Sample sizeSample sizes
OutcomesStudy outcomes here
ResultsStudy results comes here
LimitationsResearch study limitations comes here
A concise AI-generated summary of the paper will appear here once you click Generate AI Snapshot.
TL;DR
The case study illustrates the use of data mining techniques to unravel the basic pattern of customer enquiries across various attributes, as an input to actionable strategies for customer segmentation in similar on‐line situations.
Abstract
Purpose – To describe the process of customer segmentation by data mining and expert judgment in a real‐world setting.
Keywords
Business, Management and Accounting
Management ScienceDynamic Conversion Behavior at E-Commerce Sites
531 Citations2004Wendy W. Moe, Peter S. Fader
The proposed model of conversion behavior that predicts each customer's probability of purchasing based on an observed history of visits and purchases offers excellent statistical properties, including its performance in a holdout validation sample, and also provides useful managerial diagnostics about the patterns underlying online buyer behavior.
Journal of Consumer ResearchThe Influence of Display Characteristics on Visual Exploratory Search Behavior
493 Citations1998Chris Janiszewski
An investigation into exploratory search behavior is reported on and attempts to establish a connection between the layout of objects in a display and the amount of attention devoted to each of these objects.
Journal of Travel ResearchBeyond “Commonsense Segmentation”: A Systematics of Segmentation Approaches in Tourism
334 Citations2004Sara Dolničar
A systematics of segmentation approaches is proposed and the managerial usefulness of novel approaches emerging from this systematics is illustrated to offer academics and practitioners a menu of exploratory techniques that can be used to increase market understanding.
Journal of Travel ResearchSegmenting Tourism in Rural Areas: The Case of North and Central Portugal
273 Citations1999Elisabeth Kastenholz, Duane L. Davis +1 more
Journal of Interactive MarketingCapturing evolving visit behavior in clickstream data
263 Citations2004Wendy W. Moe, Peter S. Fader
Evidence supporting the notion that people who visit a retail site more frequently have a greater propensity to buy is found and changes in an individual's visit frequency over time are shown to provide further information regarding which customer segments are likely to have higher purchasing conversion rates.
Journal of Travel ResearchSegmenting Markets by Travel Expenditure Patterns: The Case of International Visitors to Australia
154 Citations2006Christian Laesser, Geoffrey I. Crouch
Journal of Travel ResearchBenefits Segmentation of Visitors to Latin America
138 Citations2005Emine Sarigöllü, Rong Huang
Research Online (University of Wollongong)Using cluster analysis for market segmentation - typical misconceptions, established methodological weaknesses and some recommendations for improvement
122 Citations2003Sara Dolničar
This study aims at revealing typical patterns of data driven segmentation studies, providing a critical analysis of emerged standards and suggesting improvements.
Journal of Travel ResearchDetermining Tourist Role Typologies: An Exploratory Study of Singapore Vacationers
111 Citations1999Kau Ah Keng, Judy Lee Li Cheng
Journal of the American Society for Information Science and TechnologyUsing clustering techniques to detect usage patterns in a Web‐based information system
74 Citations2001Hui‐Min Chen, Michael D. Cooper
The analysis shows that each group of user sessions in the MELVYL system had distinct patterns of use of the system, which justifies the methodology employed in this study.
Journal of Direct MarketingThe use of need-based segmentation for developing segment-specific direct marketing strategies
63 Citations1997James W. Peltier, John A. Schribrowsky
Industrial Marketing ManagementBenefit segmentation for industrial products
43 Citations1986Cornelis A. de Kluyver, David B. Whitlark