Whose lifestyle is it anyway?
Psychology and MarketingPublished 1 September 1986
Ernest Dichter
Citations9
SJR quartileQ1
SJR score3.50
SNIP2.48
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Abstract
Abstract The pitfalls inherent in noble efforts to classify lifestyles and values are discussed. The complexity and the dynamic—sometimes contradictory—nature of personality and attitudes prohibit any such facile labeling. A number of interrelating factors must be taken into account in discussions of motivation and lifestyle.
Keywords
Psychology