Marketing the library: using technology to increase visibility, impact and reader engagement
Serials The Journal for the Serials CommunityPublished 1 July 2007Open access
Melinda Kenneway
Citations16
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TL;DR
Technology is key in supporting effective marketing, and can be used by libraries to increase visibility, to raise levels of information literacy and to deliver a personalized service that anticipates the current and future needs of users.
Abstract
Serials: The Journal for the Serials Community has been digitised and can be accessed in full on this website. All content is freely available on an open-access basis. Serials was published between 1988 and 2011. In 2012, the journal was retitled and is now published as Insights: the UKSG journal.
Keywords
Computer Science