Handbook of Organizational Behavior
Published 1 January 2001
Robert T. Golembiewski
Citations1,371
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Abstract
Presents organizational behaviour from a marketing perspective, offering examinations of standard topics, areas that deserve more attention and emerging issues that will affect the future of OB. Subjects that contribute to expanding demand for OB theory, approaches and results are explored.
Keywords
Social SciencesBusiness, Management and Accounting