Tourism Market Segmentation in Michigan's Upper Peninsula:
Journal of Travel & Tourism MarketingPublished 13 September 1993
Bonnie Davis, Dawn T. Pysarchik, Daniel E. Chappelle, Brenda Sternquist
Citations14
SJR quartileQ1
SJR score2.30
SNIP2.13
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Abstract
Abstract Tourism, an important segment of Michigan's economy, must be effectively marketed to provide for continued economic growth. In this study, tourist attracting attributes were used to develop four tourist segments. Promotional strategies were developed to demonstrate how advertising dollars could be allocated to maximize positive impacts to the economic base.
Keywords
Social Sciences