Revolutionizing Product Development: Quantum Leaps in Speed, Efficiency and Quality

Abstract

A company's capability to conceive and quality prototypes, and bring a product to market quicker than its competitors is increasingly the focal point of competition, according to the authors of this book. At the core of a successful new product launch is management's ability to integrate the marketing, manufacturing, and functions for problem solving and fast action, particularly during the critical design-build-test cycles of prototype creation. Companies that consistently design it right the first time have a formidable edge in the crucial race to market.