Attitudes, behavior, and the self
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Abstract
For the past several years, I have been exploring the effects of a cognitive view of the self-concept on behavioral decisions within the context of identity theory. Behavioral decisions have also been examined from a cognitive perspective as a function of general attitudes. Inasmuch as the self-concept is an attitude, a self-attitude, it seems worthwhile to ask how these three concepts of self, attitudes, and behavior fit together within a cognitive framework. This chapter reviews work in each of these traditions and suggests how identity theory can incorporate more general attitudes.