Developing Products on "Internet Time"
Management SciencePublished 1 January 2001
MacCormackAlan, VergantiRoberto, IansitiMarco
Citations240
SJR quartileQ1
SJR score5.72
SNIP2.88
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TL;DR
Uncertain and dynamic environments present fundamental challenges to managers of the new product development process, and significant evolutions can occur between successive product generations.
Abstract
Uncertain and dynamic environments present fundamental challenges to managers of the new product development process. Between successive product generations, significant evolutions can occur in bot...
Keywords
Business, Management and Accounting