Understanding User Intention to Continue Sharing Knowledge in Virtual Communities.
AIS Electronic Library (AISeL) (Association for Information Systems)Published 1 June 2007Open access
Christy M.K. Cheung, Matthew Lee
Citations16
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ObjectiveStudy objective
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TL;DR
The model is built upon Batson’s framework of the act for the public good and includes some important constructs (disconfirmation, satisfaction, and knowledge self-efficacy) to explain the continuance behavior of user intention to continue sharing knowledge in virtual communities.
Abstract
This paper introduces the research model of user intention to continue sharing knowledge in virtual communities. The model is built upon Batson’s framework of the act for the public good. Since the focus of this study is on the continued use of virtual communities, the model also takes user evaluation process into account and includes some important constructs (disconfirmation, satisfaction, and knowledge self-efficacy) to explain the continuance behavior. An online survey was conducted and a total of 315 completed questionnaires were collected. Among the 315 respondents, 60 respondents have participated and shared knowledge in a virtual community. The research model explains 62 % of the variance. The results also provide strong support for the existing theoretical links, as well as for those newly hypothesized in this study. Implications for current investigation for both research and practice are provided.
Keywords
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