Who Do We Know: Predicting the Interests and Opinions of the American Consumer
Journal of Consumer ResearchPublished 1 December 1988
Stephen J. Hoch
Citations112
SJR quartileQ1
SJR score8.56
SNIP3.32
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Abstract
Journal Article Who Do We Know: Predicting the Interests and Opinions of the American Consumer Get access Stephen J. Hoch Stephen J. Hoch Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 15, Issue 3, December 1988, Pages 315–324, https://doi.org/10.1086/209169 Published: 01 December 1988 Article history Received: 01 October 1987 Revision received: 01 June 1988 Published: 01 December 1988
Keywords
Social SciencesDecision SciencesBusiness, Management and Accounting
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