Big Data Analytics, Tourism Design and Smart Tourism
Tourism on the vergePublished 12 October 2016
Zheng Xiang, Daniel R. Fesenmaier
Citations159
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TL;DR
This final chapter argues that big data analytics in inherently connected with the recent emergence of tourism design and smart destinations, which is a logical result of the advancements of IT and its wide adoption in both consumer market and the industry over the last 20 years.
Abstract
In this final chapter we conclude the book by arguing that big data analytics in inherently connected with the recent emergence of tourism design and smart destinations, which is a logical result of the advancements of IT and its wide adoption in both consumer market and the industry over the last 20 years. And while big data analytics serves as a new toolbox for smart tourism development, the general framework of Design Science in Tourism (DST) provides the foundation for us to design and implement smart places/destinations. We further conclude that big data analytics not only enables us to better understand the consumer market, but also propels collaboration, open innovation and value co-creation in the tourism industry.
Keywords
Social SciencesBusiness, Management and Accounting
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