Crafting a Damage Control Plan: Lessons from Perrier
Journal of Business StrategyPublished 1 February 1992
Gary Kurzbard, George J. Siomkos
Citations13
SJR quartileQ1
SJR score0.91
SNIP1.07
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Abstract
Companies as diverse as AT&T, Exxon, and Beech‐Nut have discovered that when a crisis occurs, rarely are a corporation's contingency plans designed well enough to effectively deal with the situation. In this case study of the Perrier crisis, a better job by the company's crisis management team could have saved both the company's and the product's reputation.
Keywords
Business, Management and Accounting