Have Manufacturing Firms Adopted the Marketing Concept?
Journal of MarketingPublished 1 July 1965
Richard T. Hise
Citations53
SJR quartileQ1
SJR score13.39
SNIP5.22
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Abstract
Here are specific answers to the following questions:•Have American manufacturing firms really adopted the marketing concept?•Which basic philosophies of marketing are being stressed?•Which are being disregarded?
Keywords
Business, Management and Accounting