Competitive Intelligence Adds Value:
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TL;DR
The authors report on the growing importance of competitive intelligence as a management practice in the majority of leading companies and identify five categories of attitudes towards competitive intelligence.
Abstract
The authors report on the growing importance of competitive intelligence as a management practice in the majority of leading companies. Reviewing the history and definition of competitive intelligence, they then go on to distinguish types of competitive intelligence, to analyse the competitive intelligence process, and identify five categories of attitudes towards competitive intelligence. The advantages of this practice are set out in the conclusion.