Organizational Issues in the Introduction of New Technologies
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Abstract
More than ever before, organizations competing in today's world of high technology are faced with the challenges of "dualism," that is, functioning efficiently today while planning and innovating effectively for tomorrow. Not only must these organizations be concerned with the success and market penetration of their current product mix, but they must also be concerned with their long-run capability to develop and incorporate in a timely manner the most appropriate technical advancements into future product offerings. Research and development-based corporations, no matter how they are organized, must find ways to internalize both sets of concerns.