Market-Led Strategic Change: Transforming the process of going to market
University of Maribor digital library (University of Maribor)Published 28 November 2016Open access
Nigel F. Piercy
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Abstract
With the use of case studies this book will help the reader go back to basics by confronting critical questions in the organisation of marketing and how the critical processes of marketing, planning and budgeting are managed
Keywords
Business, Management and Accounting