Lawlike Generalizations and Marketing Theory
Journal of MarketingPublished 1 July 1973
Shelby D. Hunt
Citations7
SJR quartileQ1
SJR score13.39
SNIP5.22
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Abstract
The author explores the fundamental characteristics of lawlike generalizations in marketing theory and proposes a procedure for transforming ordinary conversational generalizations into lawlike generalizations in marketing.
Keywords
Social SciencesArts and HumanitiesBusiness, Management and Accounting