Standardization, Hybridization, or Individualization
Advances in educational marketing, administration, and leadership book seriesPublished 24 May 2011
Evan G. Mense, John Fulwiler, Michael Richardson, Kenneth E. Lane
Citations12
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Abstract
With student population on the rise globally, colleges and universities face daunting new challenges to accommodate the increased demand for services (Marginson, 2006). The historic threshold of 100 million students worldwide has been crossed and the prospect of reaching the figure of 125 million students will be attained before 2020 (NCES, 1993). Important increases in student numbers are reported in all regions, particularly in Africa, Latin America and the Caribbean, Arab countries, and in Eastern and Central Europe (Altbach & Balan, 2007).
Keywords
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