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Measuring preschool children's attitude

Marketing LettersPublished 1 November 1990
M. Carole Macklin, Karen A. Machleit
Citations21
SJR quartileQ1
SJR score2.04
SNIP1.23

Abstract

Four phases of the development of the Preschool Attitude Scale (PAS) are reported. A total of 251 children (ages 3 to 5 years) were individually interviewed during the multiphase project with the goal of developing an age-appropriate measure to be used with preschoolers. The results indicate good reliability performance based on high coefficient alpha levels. In addition, the scale evidences predictive validity. The PAS is suggested as a tool for researchers interested in measuring young children's attitude.

Keywords

PsychologySocial Sciences