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Consumer Protection Via Self-Regulation

Journal of MarketingPublished 1 July 1971
Louis L. Stern
Citations17
SJR quartileQ1
SJR score13.39
SNIP5.22

Abstract

What should be the roles of government, business, and consumers in consumer protection? The author discusses the limitations of government and business in consumer-protection efforts. He also raises the question of whether self-regulation can or should deal with social issues.

Keywords

Business, Management and Accounting