Measuring the impact of buying behaviour on customer satisfaction
Total Quality ManagementPublished 1 July 1999
Kai Kristensen, Anne Martensen, Lars Grønholdt
Citations170
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Abstract
(1999). Measuring the impact of buying behaviour on customer satisfaction. Total Quality Management: Vol. 10, No. 4-5, pp. 602-614.
Keywords
Business, Management and Accounting
Journal of MarketingA National Customer Satisfaction Barometer: The Swedish Experience
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