How to get new products to market quicker

Abstract

Innovation encompasses a number of activities within a concern that lead to successful introduction of new products, gaining new markets and/or the introduction of new production methods. The basis for these activities is the combined creative capacity of management and employees. By forming an Innovation Group from suitable concern functionaries, new products, markets and production methods can be effectively developed that will not only suit the available external opportunities but also conform to internal strengths, so that the potential of the concern can be optimally used.