Database Marketing
International series in quantitative marketingPublished 1 January 2008
Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin
Citations174
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TL;DR
This chapter discusses customer privacy in a CRM Environment, LTV Fundamentals, and the Predictive Modeling Process.
Abstract
Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today’s organizations ha
Keywords
Business, Management and Accounting
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