Exploring the Role of Privacy in Programs on Initial Online Trust Formation
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TL;DR
This work has built a conceptual model and developed research hypotheses based on the theory of strength of weak ties for social network analysis of Internet consumer’s initial trust toward an unknown Web site.
Abstract
Little research has been done on the complex relations between different actors in the development of Internet consumer’s initial trust toward an unknown Web site. With social network analysis, we have built a conceptual model and developed research hypotheses based on the theory of strength of weak ties. Empirical study is outlined and potential problems are described.