Lifestyles of Older Americans
Journal of Consumer MarketingPublished 1 March 1989
Patricia Sorce, Philip Tyler, Lynette M. Loomis
Citations63
SJR quartileQ1
SJR score0.97
SNIP1.02
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Abstract
Examines an attempt to define segments within the Older American market based on lifestyle variations. Identifies four clusters with significant marketing potential: Self‐Reliants, Active Retirees, Family Oriented, and Young and Secures. Concludes that lifestyle variables should be used to segment the market, the difficulties in using them indicating a need for a standardized lifestyle inventory for the Older American market.
Keywords
Social Sciences