Total product quality
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TL;DR
This work develops a general game-theoretic model for study of total product quality and derives the optimal manufacturer and retailer actions and discusses various structural, and economic implications of the model such as the inverse relationships between quality of service and quality of performance.
Abstract
Total product quality involves three strongly inter-related notions of quality – (i) quality of performance, (ii) quality of conformance and (iii) quality of service (repairs during post-sale period). As such, study of total product quality requires a framework which integrates the actions of manufacturer and retailer and their impact on the different dimensions of total product quality. We develop a general game-theoretic model for such a study. For a special case, we derive the optimal manufacturer and retailer actions and discuss various structural, and economic implications of the model such as the inverse relationships between (i) quality of service and quality of performance and (ii) quality of service and retail price.