Management styles and marketing strategies: An analysis of HMOs
Health Care Management ReviewPublished 1 January 1987
Jeffrey S. Conant, Michael P. Mokwa, Steven D. Wood
Citations17
SJR quartileQ1
SJR score1.13
SNIP1.19
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TL;DR
The results of a recently conducted national study indicate that a variety of strategic management styles are being pursued by HMOs, and that relationships exist between these styles and marketing strategies.
Abstract
The results of a recently conducted national study indicate that a variety of strategic management styles are being pursued by HMOs, and that relationships exist between these styles and marketing strategies. The findings themselves have strategic relevance for HMOs and other health service providers.
Keywords
Business, Management and Accounting