Reliability of Nominal Data Based on Qualitative Judgments
Journal of Marketing ResearchPublished 1 May 1989
William D. Perreault, Laurence E. Leigh
Citations1,326
SJR quartileQ1
SJR score6.96
SNIP2.42
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Abstract
Most research related to the reliability and validity of marketing measures has focused on multi-item quantitative scales. In contrast, little attention has been given to the quality of nominal sca...
Keywords
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