Hong Kong as a travel destination in South-east Asia: a multidimensional approach

Abstract

This study adds evidence in support of past research investigating Hong Kong tourism. Vacation destination criteria were summarized to seven reliable and valid dimensions by means of factor analysis. A perceptual map with vacation destinations was fitted with vacation destination attributes. Hong Kong, as a vacation destination, was found to have an advantage over other cities in terms of a number of vacation selection criteria. Further analysis also indicated that Bangkok seems to be a keen competitor.