The International Marketing Literature

Abstract

ABSTRACT This study examines the international marketing literature published during the period 1987-1993. Twenty journals, which publish international marketing articles on a variety of topics, were reviewed, yielding 1,645 articles with an international marketing perspective. Classification of the articles on the basis of subject content yielded twenty-four distinct topic categories. Topical trends and frequent contributors in the international marketing literature are identified and implications for future research are discussed.