Covariance Structure Modeling and Measurement Issues: A Note on “Interrelations among a Channel Entity's Power Sources”
Journal of Marketing ResearchPublished 1 February 1987
Roy D. Howell
Citations141
SJR quartileQ1
SJR score6.96
SNIP2.42
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Abstract
The author examines the measurement and modeling procedures employed by Gaski in a study of the relationships among a channel entity's power sources. A correct specification of the measurement model provides different parameter estimates and conclusions about the fit of the models. A respecification also overcomes Gaski's problems with model identification and provides information not available in the original analysis.
Keywords
Computer Science
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