Advertising exposure, memory, and choice
MemoryPublished 1 December 1994
Tim Perfect
Citations100
SJR quartileQ1
SJR score0.96
SNIP1.05
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Abstract
Abstract Mitchell, A.A. (Ed.) (1993). Advertising exposure, memory, and choice. Hillsdale, NJ: Lawrence Erlbaum Associates Inc. 352 pp. ISBN 0-8058-0685-7.£46.95/$87.50 (hbk).
Keywords
Business, Management and Accounting