Fear of Persuasion: A New Perspective on Advertising and Regulation
Published 1 September 1997
John E. Calfee
Citations56
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Abstract
Should consumers fear advertising? This study argues that the answer is no, and that advertising's role is in promoting competition and reducing prices. These are conclusions drawn from an analysis of economic evidence from around the world.
Keywords
Economics, Econometrics and FinanceBusiness, Management and Accounting