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The American Keiretsu: A Strategic Weapon for Global Competitiveness

Published 1 May 1993
David N. Burt, Michael Doyle
Citations79

Abstract

Keiretsu, the Japanese word for group and one of Japan's secret competitive weapons for years, can lead to improved competitve position, market share, and profits for American companies able to harness its power. The American Keiretsu explores each facet of strategic supply management. You'll find reliable approaches for reducing supplier risk and building-and sustaining-your company's competitive advantage. This pioneering book helps you use the best of Japanese supply management techniques within an American business framework to: eliminate incoming defects; reduce costs of purchased materials by as much as 20 percent; cut product time-to-market by as much as 25 percent.

Keywords

Social Sciences