Foundations of Marketing Theory: Toward a General Theory of Marketing
Published 11 June 2002
Shelby D. Hunt
Citations357
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TL;DR
This chapter discusses the Morphology of Explanation and Theory, a General Theory of Marketing, and its application to the Marketing Discipline.
Abstract
Chapter 1. Introduction Chapter 2. On the Marketing Discipline Chapter 3. The Morphology of Explanation Chapter 4. Explanation: Issues and Aspects Chapter 5. The Morphology of Scientific Laws Chapter 6. Scientific Laws: Issues and Aspects Chapter 7. The Morphology of Theory Chapter 8. Theory: Issues and Aspects Chapter 9. Toward a General Theory of Marketing
Keywords
Business, Management and Accounting