Memorable Customer Experiences: A Research Anthology
Published 28 October 2009
Adam Lindgreen, Joëlle Vanhamme, Michaël Beverland
Citations50
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Abstract
Experiential marketing changes everything! claim the management gurus, but is it really so significant that not joining this race is dangerous? This research anthology investigates different angles of experiential marketing, providing a comprehensive collection of cutting-edge theories and research delivered by companies and experienced by customers.
Keywords
Social SciencesBusiness, Management and Accounting