Options for Formulating a Digital Transformation Strategy
Published 6 April 2020
Thomas Heß, Christian Matt, Alexander Benlian, Florian Wiesböck
Citations1,217
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Abstract
CIOs and other senior executives face the challenge of how to handle the opportunities and risks of digital transformation. To help managers address this challenge more systematically, we describe how three German media companies successfully approached digital transformation. Based on their experiences, we provide a list of 11 strategic questions and possible answers managers can use as guidelines when formulating a digital transformation strategy.
Keywords
Business, Management and Accounting
AIS Electronic Library (AISeL) (Association for Information Systems)How DBS Bank Pursued a Digital Business Strategy.
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To respond effectively to the threats and opportunities arising from digitalization, companies need a more holistic and integrated approach that develops capabilities in the areas of leadership, operations, customer needs and innovation.